Hinton’s Specialist Bakehouse
The challenge for this editorial food photography shoot was self discipline in the presence of such amazing pies. We were delighted to get the opportunity of working with Emma and Ian in their home bakery. They wanted us to capture editorial style shots of their produce for use on their website.
The produce had been freshly baked and kept in the right conditions to keep it fresh. This was why the shoot was conducted at the bake house rather than in our studios.
We did not want to create bland white or black backdrops. Instead we created a homely feel by giving small hints of real world elements such as furniture etc just out of focus. This matched with the home-made style of their products.
Homemade creative image styling
We wanted to try to create a range of creative approaches but to retain the home baked feel. This is what makes the business really special. One of the first shots incorporated the old “cooking range”, slightly out of focus in the background. This added to the traditional feel.
We then explored alternative shots of this amazing pie, including a shot of the cut out to show the lovely layers of meat:
Editorial food photography
When producing editorial style images it is important to remember that the images should convey to the viewer a sense of lifestyle. This is done by putting them in context to how they would be used. The next shots show different approaches to the same subject including top down with room on the left side for any advertising copy to be inserted if used in a magazine. The very directional lighting shows the nice texture in the product:
Then we shot sausage rolls and other fabulous filled pastry rolls, including vegetarian and curry flavoured ones. Here we wanted to show the sheer volume of filling and try to emphasise how succulent they are:
The next set up was for some individual vegetarian pies. We gradually built this set from a solitary pie to the shot you see below. The brief here was to create a feeling of a summery lunch time snack. The use of higher key lighting helps to create the feeling of warm, light, airy summer days.
Finally, we set up a full banquet as would be provided by Hinton’s when they cater for corporate events etc. Here we wanted to show the scale and range of products that they can provide and to set it out in appealing way:
Emma and Ian were delighted with the results of the shoot. We were delighted with the wonderful lunch they served us after we had finished shooting! They are a wonderful couple and it was a real pleasure to do the shoot for them.
